People use LinkedIn to network and build connections, demonstrate expertise in their field (LinkedIn Answers), explore partnership options, or find out about job opportunities.
However, it is also a great way to build your online profile and increase your visibility on the web.
Check out this LinkedIn Profile: Barack Obama
In terms of getting found on the web, here are the benefits:
1) Enhance your online reputation
You create your own profile on LinkedIn. Web searchers find information on you – that you have written.
2) Improve your search engine results
LinkedIn profiles are indexed by search engines. These professional profiles receive a fairly high ranking from Google.
3) Increase web traffic
You are given up to three external links by LinkedIn in your profile. You can link to your website(s), blog and/or other online profiles. LinkedIn gets web traffic, your profile get hits – and in turn your website / blog gets clicks.
This is a strategy that may help you… it has helped me!