by Helen Faber | Oct 22, 2010 | Pay-Per-Click Advertising, WebFuel
We hear a lot in the news about disasters – and the importance of developing a Disaster Recovery Plan. Good strategy! We have one. I find it interesting however that few businesses have a strategy in place to protect their brand on the web. What do I mean? Well…...
by Helen Faber | Jun 7, 2010 | Pay-Per-Click Advertising, Search Engine Optimization, Social Media, Web Analytics, WebFuel
Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do...
by Helen Faber | Jan 25, 2010 | Pay-Per-Click Advertising, Search Engine Optimization, WebFuel
The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult. How do SEO and SEM differ? SEO stands for Search...
by Helen Faber | May 31, 2009 | News, Pay-Per-Click Advertising, WebFuel
WebFuel is a Google Trusted Partner. We are pleased to announce that Helen Faber, Founder and Director of Search (SEO/PPC) has just been certified by Google as an AdWords Qualified Professional. This upgrades her status from Google Advertising Professional obtained...
by Helen Faber | Mar 22, 2009 | Pay-Per-Click Advertising, WebFuel
Much has changed since 2009 [Updated 2017] WebFuel provides a wide range of Google AdWords services. We are a Trusted Google Partner. Contact us for more details....
by Helen Faber | Mar 8, 2009 | Pay-Per-Click Advertising, WebFuel
The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to...
by Helen Faber | Feb 15, 2009 | Pay-Per-Click Advertising, WebFuel
As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant...
by Helen Faber | Nov 23, 2008 | Pay-Per-Click Advertising, Search Engine Optimization, WebFuel
So…your business understands that search is an important component in your marketing mix. The next step is to develop your Internet marketing strategies. Do you invest in organic search engine optimization (SEO) or Pay-Per-Click (PPC) search engine advertising? Which...
by Helen Faber | Aug 17, 2008 | Pay-Per-Click Advertising, WebFuel
In the search engine visibility field, PPC is an acronym for Pay-Per-Click. It is a type of search engine marketing that is also commonly known as Pay-Per-Click Advertising and Paid Search Advertising. PPC is an Internet advertising method whereby advertisers pay only...
