by Helen Faber | Jun 22, 2016 | Search Engine Optimization, WebFuel
Technical SEO has received lots of press lately. Columnist Clayburn Griffin argued that while technical SEO can make your site more attractive to search engines, it can only go so far. Whereas Patrick Hathaway argues that technical SEO is much more than a “nice...
by Helen Faber | Jun 17, 2016 | Search Engine Optimization, WebFuel
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and...
by Helen Faber | Nov 13, 2014 | Search Engine Optimization, WebFuel
Updated June 27, 2016. When you have been in the industry as long as I have, you start to see situations where SEO initiatives fail. Most of my work is performing unbiased SEO audits – and determining what issues the client is facing that may have caused poor...
by Helen Faber | Nov 3, 2014 | Canada, Search Engine Optimization, WebFuel
Republished with permission from IABC Ottawa. Written by Brittany Skinner. In Canada we don’t all live in igloos, but we have an abundance of snow; we don’t ride moose to work, but have magnificent wildlife; and we aren’t merely an extension of the United States, but...
by Helen Faber | Oct 31, 2014 | Search Engine Optimization, WebFuel
Search Engine Optimization has evolved over the past decade — more than any other marketing medium. Searches for SEO tactics that are outdated (or simply not best practices) still sit in the Search Engines indexes. Add to the mix, Google’s recent algorithm...
by Helen Faber | May 5, 2014 | Canada, Search Engine Optimization, WebFuel
What is Search Engine Optimization, really? It depends on who you ask. Unfortunately, there is no industry standard definition. Ask one hundred SEO Experts — and you will likely get 100 different answers. SEO is not new. SEO is not dead. SEO is evolving. At...
by Les Faber | Apr 27, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an Ottawa Girl Geek Dinner. It was a great turnout of Ottawa’s female techies; with lots of engagement and great questions about the technical side of SEO. The topic was The...
by Les Faber | Apr 22, 2014 | Canada, Events, News, Search Engine Optimization, WebFuel
At the next Girl Geek event in Ottawa, WebFueler Helen Faber will be discussing the State of Search in Canada and focusing on the technical side of #SEO2014. She will also share tales and stories about search related issues in Canada. Helen will be touching on several...
by Les Faber | Mar 28, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an IABC Ottawa PD Event to marketers & communicators. The topic was Search, Search Engines & SEO in Canada. The primary focus was on what Canadians brands should take...
