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What is Groupon?

Coupons Coupons are one of the most basic, and oldest marketing tools that we have all taken advantage of at some point in our lives. Coca Cola pioneered the idea in 1887 by giving out over 8 million coupons for free bottles of their then unknown beverage to potential...

Movember Canada: The Challenge

Today is November 1st…or should I say Movember 1st? Yes, that’s right folks! Movember is officially upon us! Movember is an annual charity event in which men grow mustaches to raise awareness and money for men’s health, most notably prostate cancer....

Blog Action Day 2010: Water

A few weeks back I wrote a blog post that discussed how Social Media can be used to make the World a better place. I explored the amazing possibilities that are available to today’s society with the emergence Social Media and new technologies. The way the World...

90-9-1 Rule of Social Networking

There are over 500 million users on Facebook, 190 million on Twitter and  about 50 million on YouTube. But how many of these people actively engage on these Social Networking sites? While some of them may “Like”, “Tweet” and comment every 2...

10 Common Social Media Mistakes

Social Media is huge – by this point, we all know this. It seems as if everybody is jumping on board and embracing this “new” tool. But are they doing it properly? Yes, it is important to embrace Social Media. But utilizing Social Media correctly is...

YouTube vs. Vimeo

YouTube vs. Vimeo – a classic rivalry where one is more popular than the other – but is it really better? While they are certainly not the only two video sharing sites online, they are by far the most popular. YouTube and Vimeo have their similarities...

Twitter-isms

Twitter – the ever popular social networking site that asks users “What’s Happening?”. It’s everywhere right? People are tweeting all around you, and you’ve finally jumped on board. But do you really know what you’re doing?...