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Need a basic Google Analytics Glossary?

If you are just starting out with Google Analytics, the new terminology can be overwhelming and often confusing. Understanding the terms used is essential before you can begin to analyze your site’s data. A good place to start, of course, is with the more popular and...

Why is my home page bounce rate so high?

A high bounce rate can be an indication that there is an issue with your website. Since the home page tends to be the top landing page for most sites, understanding what is causing the bounces on this specific page should be your top priority. What is a bounce rate? A...