by Les Faber | Sep 25, 2014 | Canada, Events, WebFuel
Last night marked another great session (our 15th!) of the Ottawa Search & Digital Marketing Meetup Group – which was held at the Code Factory. We had a great turnout (+30 peeps) of Ottawa area search & digital marketing professionals. As has become the...
by Helen Faber | Sep 15, 2014 | Canada, News, WebFuel
Ten years ago, I founded WebFuel after having a lengthy discussion with my future business partner about my belief that Search mattered, and would continue to grow. At that time, there were many websites built in Canada without any consideration for Search Engines....
by Helen Faber | Sep 9, 2014 | Canada, Events, News, WebFuel
WebFuel is inviting all professionals involved or interested in Digital Strategy, Web Marketing, or Search in the Ottawa area to learn more about advancing your digital business strategy. Search & Digital Marketing Meetup 2014 It’s Digital. It’s...
by Les Faber | Jul 15, 2014 | Web Analytics, WebFuel
I have always been a fan of tracking eCommerce transactions via Analytics as the details provided in the tracking can help identify success factors and (possible) failure points of an eCommerce site. That being said, I have been underwhelmed at the quality of...
by Helen Faber | Jul 1, 2014 | Canada, Search, WebFuel
Each year on Canada Day, WebFuel does something BIG. Why? Aside from being proudly Canadian, and wanting to celebrate our heritage, we are an agency that specializes in Search Marketing in Canada. But when it comes to the online space, what does being Canadian mean?...
by Helen Faber | May 5, 2014 | Canada, Search Engine Optimization, WebFuel
What is Search Engine Optimization, really? It depends on who you ask. Unfortunately, there is no industry standard definition. Ask one hundred SEO Experts — and you will likely get 100 different answers. SEO is not new. SEO is not dead. SEO is evolving. At...
by Les Faber | Apr 27, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an Ottawa Girl Geek Dinner. It was a great turnout of Ottawa’s female techies; with lots of engagement and great questions about the technical side of SEO. The topic was The...
by Helen Faber | Apr 23, 2014 | Canada, News, WebFuel
It’s the third-year anniversary of the Ottawa Search & Digital Marketing Meetup #OSDMM. Founded on April 23, 2011 by Helen Faber, we have grown to 243 members – who are professionals (and newbies) involved in Digital Strategy, Web Marketing, or Search, and...
by Les Faber | Apr 22, 2014 | Canada, Events, News, Search Engine Optimization, WebFuel
At the next Girl Geek event in Ottawa, WebFueler Helen Faber will be discussing the State of Search in Canada and focusing on the technical side of #SEO2014. She will also share tales and stories about search related issues in Canada. Helen will be touching on several...