As we were a Sponsor of this year’s event, I thought I’d provide a high level overview of the Digital Strategy areas of learning that were reviewed at the Digital Strategy Conference (Ottawa – June 3-5, 2013).
Where to start? Three solid (and I mean SOLID!) days of no holds barred all things digital “stuff” & networking. The myriad of (imminently qualified) presenters & facilitators discussed the following Digital Strategy topics:
- Establishing Your Digital Maturity: You really have to know where you stand before you can establish a strategy!
- Defining your Digital Strategy: Figuring out which strategy works for you & your business. Hint: There are a ton of them!
- Organization and Operational Readiness: Understanding whether or not you are ready to take the plunge.
- Content Strategy: There is no shortage of stuff to publish. The key is to have a succinct plan of what you intend to do — around what you intend to publish.
- Mobile to Multiscreen: Getting your content on the myriad of devices out there – without losing your intended audience.
- Social Strategy – Earned Media: Determining the best Social Media platform to leverage in order to get you message out to your targeted audience.
- Making Sense of Paid Media: Lots of ways to spend your money. No doubt about it. Getting the best bang for your buck.
- Data Strategy and Digital Analytics: Why bother implementing a digital strategy if you cannot measure your successes (failures?)
- Digital Strategy Case Studies: Reviewed all areas of study against a private sector business or not for profit entity.
Keynote: Nancy Richardson talked about how she rock & rolls things at Lululemon.
Each area we discussed could have been the subject of a conference in its own right. I suspect that this is what will eventually happen. Judging by the constant dialogue we all witnessed on @Twitter, I think I may be right.
My Take (overall impressions):
- Lots and lots of great information. I was aware / familiar with most of it. Most of it we practice with our clients (and ourselves).
- A few things were new to me. That’s what constant learning is about.
- The speakers were well-versed in their particular areas of expertise.
- My favorite presenter? They were all good in one way shape or form.
- Lots of great peeps in the audience
- Super (and insightful) questions throughout the 3 days
- @kellykubrick & @andreahadley did a superb job of pulling this thing together. It did not seem like a first time Ottawa event to me.
Things will only improve over time.
My personal highlight: The keynote by Nancy Richardson.
What was missing? More discussion about SEO. 😉
There’s more on the Digital Strategy Conference Blog.
I think this will be an ongoing conversation. It seems that @Twitter is the venue of choice for ongoing discussion. So follow #dStrategy on @Twitter if you want to stay in the mix!