Search Engine Strategies (SES) is a global conference held annually in Paris, London, New York and one Canadian city – Toronto. This year’s theme is “Go behind the search box”. Attendees can learn more about Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Paid Search (PPC). Here is a sneak preview of SES Toronto (June 8 – 10, 2009) from a Canadian perspective.
The session and panel that is most “Canadian” focused: Day 2 (June 9, 2009)
Canada-Specific SEO + PPC Issues
While many search engine optimization matters are common globally, Canadian companies specifically face a unique collection of optimization issues due to our proximity to the United States. Panelists offer a variety of practical approaches to dealing with a host of Canada-specific SEO challenges, as well as covering key issues for paid search marketers in Canada.
Panelists: Marc Poirier, Guillaume Bouchard and Ari Shomair are all Canadian based. Moderator: Andrew Goodman is a Toronto native and Chief Programmer of the entire conference.
Other speakers to watch for include:
• Janice Hatch and Bill Tighe, Google Canada
• Gina Cothey and Andy Renieris Yahoo! Canada
• Ken Lo and Jed Schneiderman, Microsoft Canada
I will, of course, be there again this year. Expect a post-conference blog post on what else Canadian was shared at this event.
Learn more about SES Toronto