Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.
You may be wondering how does the WebFuel team actually stay up-to-date with search and what is happening on the Internet. Well, first off, we devote at minimum 20 per cent of our time to making sure that we are on top of search. But how do we do this?
We do this in a number of ways:
- Attending industry leading webinars
- Attending Search Engine Marketing and Social Media events
- Attending Google Webcasts
- Attending Google Seminars for Success
- Attending conferences (Search Engine Strategies and PubCon Social Media and Search Marketing Conferences) on an annual basis
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As an example of how we “really” do this, this week we are attending the Search Engine Strategies 2010 Conference in Toronto, Canada. This three-day conference is focused entirely on Search Engine Marketing (SEM) strategies. This includes keynote speakers Peter Morville on the topic of the future of search and Maile Ohye from Google. We will also be attending seminars on topics such as SEO, Canadian search, local search, mobile search, pay per click management (also known as paid search), keyword research, social media, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability.
In addition to the professional development component, we also devote time to keeping up with industry search leaders. We do this by:
- Following industry experts on Twitter
- Reading industry-focused blogs
- Online networking through LinkedIn and Facebook
But that’s not all – we also have the following recognized Google credentials: Google Advertising Professional (GAP) and Google Analytics Individual Qualification (GAIQ). And don’t take our word for it, it can all be verified by Google!
All this goes to show that we are passionate about Search. We know the value of a sound and serious search strategy. We do the work on the Internet to ensure that your search strategy is getting you to the top of the search engine results page.
We work with clients like you who are Serious about Search and can clearly understand the value it adds. You’ve learned the value of outsourcing search to the experts – letting us do the work for you. As you know an in-house search strategy doesn’t allow you to stay on top of the industry shifts and trends. Since we devote 20 per cent of our time to search, we know what is coming and how to get you where you need to be.
Working with WebFuel gives you the peace of mind that the latest strategies in SEO, Social Media, and Web Analytics are being used to get you to the top and keep you on the top.