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As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an IABC Ottawa PD Event to marketers & communicators. The topic was Search, Search Engines & SEO in Canada. The primary focus was on what Canadians brands should take into consideration. Canadians are unique. Canadian search is too.

What was covered?

          • Why is Canadian Search (SEO) different?
          • How Search Works
          • Demystifying the Search Results
          • Ranking, Clicks & Conversions
          • Measuring Search Results

Here is the presentation…

And… we loved the tweets!

And… here is the recap from IABC Ottawa.

We’d like to thank IABC Ottawa for the invitation to speak – and for putting on an excellent PD event.

The next “Learn with WebFuel” presentation will be on the technical side of SEO. On April 24, 2014, Helen Faber will be the guest speaker at an upcoming Girl Geek Dinner in Ottawa. Registration is now open!

WebFuel also hosts the Ottawa Search & Digital Marketing Meetup. It’s educational as well. We invite Canadians to present on industry related topics. If you are not already a member, join today!

Got questions? Just ask!