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Link building is the process of increasing the number of quality inbound links (also known as backlinks) to your website, blog or online profile. The focus of this Search Engine Optimization (SEO) strategy is to improve link popularity, thus helping increase a web page’s position in the major search engines.

While link building campaigns differ, the steps tend to include:

1) Requesting an inbound link from other relevant and authority sites (also known as link development).

2) Submitting to targeted / speciality search engines (Google prefers to find you) and relevant web directories (also known as one-way links).

3) Monitoring and managing the results (also known as on-going link building).

Ethical link building is a very time consuming manual process. It is however one of most crucial aspects of getting found on the web. An effective campaign will result in higher search engine ranking of your web page(s) in organic search results.

Are you using link building to help you improve your ability to get found on the web?