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In the search engine visibility field, PPC is an acronym for Pay-Per-Click. It is a type of search engine marketing that is also commonly known as Pay-Per-Click Advertising and Paid Search Advertising. PPC is an Internet advertising method whereby advertisers pay only when their ad is clicked on and web visitors go to their site.

PPC search engines ads are driven by keyword searches that are bid on by the advertiser. These sponsored ads (also known a sponsored links) can be displayed on search engines, advertising networks and content websites.

Popular PPC Search Engines include:

  • Google AdWords
  • Yahoo! Search Marketing
  • Microsoft adCenter

While the set up of text ads are a simple and relatively quick process, a good understanding is required to manage an effective campaign and to get a good return on investment (ROI).