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1There are two approaches to search engine optimization (SEO): White hat vs. Black hat. White hats (similar to the good guys in the movies) adhere to the Search Engine’s Webmaster Guidelines, and are not in the business of attempting to trick them.

White hats are those that practice “ethical” SEO. They optimize sites for web visitors, and within that framework modify content (keywords) for search engines. Simply put, they make it easier for search engines to do their job – which is to provide relevant and accurate results for the web searcher.


White Hats do not:

  • Promise quick results
  • Make ranking guarantees

Bottom line:
White hat search engine optimizers are concerned with improving search engine visibility for the long term in organic search results. In case you are wondering, at WebFuel we only practice White Hat techniques. We are one of the “good guys”!